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网络口碑营销优势(The advantage of network marketing)
网络口碑营销优势(The advantage of network marketing)
The advantage of network marketing
Word of mouth marketing practice already, central time-honored shops and manufacturers of products, enterprise brand strategy, which contains elements of word-of-mouth marketing. According to the cool beauty network Guangzhou marketing company understand network marketing is the rise of the Internet after a kind of online business activities, it gradually by the portal advertising, search advertising and marketing to carry out network marketing.
By word-of-mouth marketing and network marketing organically combined the network marketing, technology and information communication platform aimed at the application of the Internet, after consumer expression as the carrier of the reputation information in text, including interactive information between enterprises and consumers, to open up new channels for marketing, get new benefits. This new form of marketing was born, the development of the external environment for germination.
Or, can be summarized as follows: the network marketing refers to consumers or users through the network (such as forums, blogs, podcasts, photo and video sharing sites) channel sharing, the information content of discussion on brand, products or services and related media.
The advantage of word-of-mouth marketing:
1, publicity costs low
Word of mouth is the attitudes of the enterprise, and also is a problem that enterprises should pay attention to. Many enterprises in the tough service in exchange for a good reputation in the consumer groups, driven by market share. But also for the long-term development of enterprises, save a lot of advertising expenses. A companys products or services have a good reputation, people will inadvertently carry on the active communication. Word of mouth marketing cost with the main focus on education and stimulate the small local spread like their group, namely, education development and the leader of our opinion, more than other peopl
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