网络营销在企业经营中的战略价值和地位（The strategic value and status of network marketing in enterprise management）.docVIP

网络营销在企业经营中的战略价值和地位（The strategic value and status of network marketing in enterprise management） At present, domestic network marketing course for high-end corporate CEOs, the popular level beyond peoples imagination. Network marketing, in the majority of the bosss eyes, is simply to find a few technical personnel to understand the network, the company set up a department, advertise, sell online products, worth personally to learn? Stayed up all night, China completed the framework of company network marketing strategy 5 in the morning, the hotel conference room, Tiancheng company in China computer knock on the end of the last word, and fell asleep on the table. China has always been the law of life, what is really going on? Originally, this is a time for business executives held a real network marketing training. In three days and two nights in the course of high density, requiring every boss to attend the course is required to complete a business network marketing plan, including analysis, business SWOT website positioning, keywords list, site infrastructure, website optimization, Internet marketing, website construction and recruitment team promotion planning and execution, website marketing objectives. This is a training course requirements of the job, but in the process of writing Chinese general plan, suddenly aware of network marketing for the enterprise value, not only to do some promotion, selling some products, but based on a strategic adjustment of the network era under the background of the new economy. An indisputable fact is that more than 90% of the domestic traditional enterprises network marketing awareness only in a very superficial level, can not use the Internet to create greater value for the enterprise. But Chinas Internet application of Tiancheng company, compared to other companies, have done a lot of work, but basically are tactical actions based on the system never thought the position in the whole enterprise network marketing strategy in t