营销人的3种观点和6本书（3 views of marketing people and 6 books）.docVIP

下载本文档

1
0
约1.14万字
约 8页
2017-08-21 发布于河南
举报
版权申诉

营销人的3种观点和6本书（3 views of marketing people and 6 books）.doc

1、本文档共8页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

营销人的3种观点和6本书（3 views of marketing people and 6 books）

营销人的3种观点和6本书（3 views of marketing people and 6 books） At the end of last year, the marketing media and publishing institutions have launched the 2004 forecast marketing innovation and concept innovation, had predicted, mostly for execution of tactical 4C theory as well as the theme of the enterprise also has a lot of innovation about organization innovation, process innovation and strategy. Then, in 2004 about the past time, let us look at this years major marketing planning agencies and some famous marketing people, as a reference. A: three points The marketing theory of 4C system With the recent marketing industry collective loss, reflection and verification, early in the last century 4C marketing theory was born in 90s as a long lost health by fools, paste on the enterprises and scholars of the walls, become a new generation of planning, marketing and entrepreneur amulet, become a new generation of communication and marketing field overlord. There is no doubt that the 4C theory is 2004 by the spread of most nouns and most influential. Whether it is the spread of Zhu Yutong new marketing, Chen Yizhans after the brand consumer era, or Hao Zhiqiang extended with 4C thinking, 4P action, and so on, are never out of the premise of consumer . We can only say that has been advocated by the customer is God, was actually placed research, respect, become the truth. Overnight from 4P to 4C, who owns the means of consumers, who will be able to grasp the trend, have the right to speak, so that enterprises, marketing, media and so. From the view of the source, this is the sign of a new generation of consumers gradually control the consumption of information. In the consumer and business dialogue, consumers gradually grasp the initiative, can almost completely control information analysis and judgment of the right of consumer rights. However, we consider from the opposite side, three markets and rural market consumers, the extent of the spread of the information is far from the