超市零售业经营管理运作有感（Management of supermarket retail business sense）.docVIP

超市零售业经营管理运作有感（Management of supermarket retail business sense） Management of supermarket retail business sense Now is the retail is king era. Shopping is one of the main retail formats. Although from producer to consumer in the value chain, the value of the center of gravity has been gradually down, but the value judgment standard is always held in the hands of the end consumer. Whether it is a kind of product, service, or sales model, only recognized by consumers, in order to win final victory. The first consumer value: market oversupply, consumers have much choice. Fundamentally speaking, the consumer is always looking for a balance between value and cost. But people are emotional, so the cost and value and insert this line of psychological factors. Consumers are often in order to psychological satisfaction, but rather is beyond the real value of the real cost of pay. For example, the brand to give consumers a sense of trust, vanity and other psychological satisfaction, upscale shopping malls to consumers shopping leisure, joyful mood and other psychological enjoyment etc.. With the large supermarket, can provide space to ensure the credibility of the choice of goods, uninterrupted promotion, profit sharing and so on, which is why a large supermarket more than retail stores to attract consumers. Secondly, we look at the store sales. The first is that its advantages through economies of scale to minimize the cost of goods of equal value. The second is to provide a safe, convenient, and pleasant psychological factors. Store sales mode after a good balance between value and cost, and firmly grasp the psychological factors of the most popular consumer, which is a kind of fashion consumption high paced social requirements of convenient and safe, relaxed, so it has been widely recognized by consumers. Again, we see the development of the retail industry. In large and medium-sized city, more and more intensive large-scale supermarkets, with large and medium-sized superma