2011网购需求分析（2011. Online shopping demand analysis）.docVIP

2011网购需求分析（2011. Online shopping demand analysis） Analysis of 2011 online shopping consumer demand 80% of the profit is created by 20% customers. From this sentence we can see that grasping the consumer motivation and consumer willingness to provide the necessary goods and services is the priority among priorities. In the younger generation has grown up, consumer attitudes have changed a lot. Chinese the online shopping consumer groups from the original white-collar (display, from the courier goods are usually sent to the city center service area) to the ordinary students, family change. The next 5 years are more likely to further the depth of ordinary people at home. 1, the sustained and rapid development of online shopping, this year is expected to scale up to 890 billion The sustained and rapid development of Chinas online shopping, online shopping in China in 2010 amounted to 498 billion yuan, an increase of 86.5% over 2009, accounting for Chinas total retail sales of social commodities 3.2%. In 2010 185 million users at least once online shopping experience, accounted for 40.6% of the number of all Internet users. Is expected in 2011 Chinas online shopping market will reach 890 billion yuan. Make a good prospects for the development of online shopping businesses eager, the industry leader with competitors and potential entrants in the competition for this huge cake. Figure 1 Chinese online shopping market size and growth rate 2, continue to improve the online shopping consumer experience convenient online shopping become the biggest advantage Shopping online and offline shopping experience for consumers is always arguing endlessly, turnip greens, all have love. With the rapid development of information technology and logistics network, online shopping also bring consumers a hitherto unknown experience. More gratifying is that in the survey, 15.9% of consumers believe that the consumer online shopping experience in network shopping, the relative proportion of la