4s店（4S shop）.docVIP

4s店（4S shop） What is the 4S store? 4S store is a car sales, after-sales service, accessories and information services as one of the sales outlets. 4S shop is a four in one as the core of the car franchise model, including vehicle sales (Sale), Part (Spare), after-sales service (Service), information feedback (Survey) and so on. It has a uniform appearance, identity, unified management standards, operating only a single brand features. Car 4S shop is a kind of personality prominent tangible market, with channel consistency and unified cultural concept, 4S shop in promoting car brand, automobile production enterprise image advantage is obvious. 4S shop was introduced into China from Europe gradually after 1998. Because of its close relationship with manufacturers, it has the advantages of beautiful shopping environment and strong brand awareness, which has been imitated by many domestic manufacturers. 4S stores will generally take a brand of distance distribution of one or several stores in an area of construction, according to the manufacturers unified store inside and outside the design requirements of the huge investment, hundreds of millions, even tens of millions of luxury. 4S store is a car sales, maintenance, accessories and information services as one of the sales store, an investment of about 25 million yuan to build up the 4S shop, in 5-10 years will not fall behind. In China, 4S stores have begun to take shape and effectiveness, but due to the relative backwardness of their own brand cars. In fact, Chinas own independent intellectual property rights car 4S shop also needs considerable progress and development. 4S shop model in recent years in the domestic development is very rapid. The 4S shop in the automotive industry is a business model introduced by automobile manufacturers to meet customer demand for services. The core implication of the 4S store is Automotive lifetime service solutions. Now also have the 6S shop said, in addition to including vehicle