6公众心理分析（6 public psychological analysis）.docVIP

6公众心理分析（6 public psychological analysis） The sixth chapter is the analysis of public psychology Choice type: Is the overall perception of objective things in the brain directly on the sensory organs reflect. Main causes of deformation and distortion of perception, perception of bias and selectivity. The selective perception by objective factors and subjective factors. Temperament and behavior is divided into sanguine, choleric, phlegmatic, melancholic and four types, their influence on the selectivity of perception, mainly reflects the speed and quantity of consciousness in a certain period of time. The perception of bias is when people perceive things, because the subjective motivation of special or external stimuli, resulting in a one-sided or distorted impression of the psychological process of things. The first effect is strongly influenced by the first impression. Interest is the motivation for further development, generally refers to the eager pursuit of knowledge or the appearance of the intention to engage in certain activities. Recency effect is strongly influenced by the recent or last impression. The halo effect is a one-sided perception. Setting effect of rigid fixed impression on peoples perception, also known as the stereotype. Stereotyping is peoples cognition and thinking inertia tendency. Not only has a directional effect, a positive role in promoting stability and negative way, inert, misleading. Study of psychology of the public, is an important basis to influence public attitudes and behavior. Need is the desire and the desire of man to a specific target, is the direct impetus for action. In 1943, American psychologist Maslow in a theory of human motivation in the article first proposed the hierarchical theory of needs. Behavior is determined by the advantage. Five levels of needs, physiological needs, security needs, social needs, esteem needs and self actualization needs. Sense of competence refers to the hope that their work and play their kno