b2c扔掉价格战,在客户的顾虑中找到摧枯拉朽的新优势(B2C drop the price war, find new advantages all-powerful in customer concerns.).docVIP
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b2c扔掉价格战,在客户的顾虑中找到摧枯拉朽的新优势(B2C drop the price war, find new advantages all-powerful in customer concerns.)
b2c扔掉价格战,在客户的顾虑中找到摧枯拉朽的新优势(B2C drop the price war, find new advantages all-powerful in customer concerns.)
Two yuan e-commerce is not a good example
According to legend, every guest in the first half of 2010 sales exceeded 1 billion yuan, regardless of whether it is true, you do not envy, he should not be your model. Although the 1 billion yuan of sales behind the legend, is a huge loss (aged admitted VANCL to achieve the size of the profit, is about 11 years away), only behind VANCL, IDG, LIAN, Qiming, ceyuan, Saif these famous VC fans, you know three years 29576% the growth rate is inevitable. Dont scoff at the rich man doing the market, and take money for time. It is necessary to succeed in a specific background.
VANCL will not be down at one thirty. Money is one reason, and more importantly, because the price is guaranteed! I believe that if the customer wants to make a profit, it can be realized at the moment - as long as the advertising investment and the fixed assets are put into the stop, and the stock passenger flow will be used.
There is no quality problem, the capital is not enough to guarantee customer success, we are now in imitation of success but meet the eye everywhere, scanty, the entire enterprise bigger, also need a bit of luck, is the market opportunity.
When fortune began in 2008 2007, in addition to VANCL, PPG and Taobao will fall, acting as pawns of hawkers really did not, the scale of the mens clothing brand B2C. Supply is scarce, and demand, especially consumer demand for trustworthy, branded, large-scale, cost-effective mens clothing, is growing.
Imbalance between supply and demand will inevitably lead to huge growth space and a relaxed competitive environment, seize the market gap, give up profits, change time with money, and quickly establish brand effect and scale effect.
Where the product + price two yuan e-commerce mode can also be successful, and in that environment, its success is inevitable, but success does not mean its marketing m
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