我国体育游开发研究.doc

本科生毕业论文（设计） 题 目: 我国体育旅游开发研究 姓 名: 胡忠永 学 院: 人文社会科学学院 专 业: 旅游管理 班 级: 旅管21班 学 号: 2222121 指导教师: 刘庆友 职称: 讲师 2006年5月20日 南京农业大学教务处制  目录 摘要 １ １ Abstract １ Key words １ １ １ ２ 1 ２ 2 ２ SWOT分析 ３ ３ 1 ３ 2 ３ ３ ４ ４ ４ ４ ５ ５ ５ ５ ５ ５ ５ 1 ６ 2 ６ 3. ６ ６ ６ ,开展积极的产业导向 ６ ６ ７ ７ ７ Research the exploitation of our country sport tourism Student in tourism management Hu Zhongyong Tutor Liu Qingyou Abstract: With fast development of the modern society, sports tourism is accepted by people more and more. The sport tourism is one kind of professional tourism. in immediate future differentiates to generic enjoys, Beauty appreciation, Recreation is traveled. It is people in order to have a hand in and observes physical culture act as the aim, either one kind of tourism maneuver shape that takes sport as the main substance. However, in China, Sport tourism is still at the beginning stage. Contrasted to the countries which are highly developed in economy and tourism, there still exist some problems. To sport is first of all traveled to act the comparatively more scientific definition by the original, Afterwards the form to the sport tourism does divides. Tightly then analyze SWOT to our country sport tourism to find out the problem that is at the moment. Finally uniting 2008 Beijing Olympic Games adjust our country sport tourism in the days to exploitation, the development and proposes the relevant countermove. Key words: Sport tourism；roblem；countermeasure；2008Olympic Games 体育旅游是特种旅游中的一种重要形式。2001年2月22-23日，由世界旅游组织和国际奥委会联合主办的“世界体育与旅游大会”在西班牙的巴塞罗那市召开。体育旅游成为继生态旅游后又一旅游界关注的焦点。现在，体育旅游已逐渐成为令世界各国瞩目的旅游项目。在中国，体育旅游也随着旅游市场的发展和人们旅游消费需求的变化而成为一种新兴旅游