mba系列之十八策划脑白金（MBA Series eighteen planning naobaijin）.docVIP

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mba系列之十八策划脑白金（MBA Series eighteen planning naobaijin）.doc

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mba系列之十八策划脑白金（MBA Series eighteen planning naobaijin）

mba系列之十八策划脑白金（MBA Series eighteen planning naobaijin） Behind the scenes The all new threads [() () (/group/xys)] * * Ding Melatonin behind the scenes planning, that every hour and moment of the enterprise character. Through the perspective of enterprise character, we can truly understand the value of melatonin and the real need. No people do not believe that melatonin is a carefully planned, but in most of the TV ads bombing, can be seen everywhere in the soft propaganda under the impact, in the received only melatonin noise, it is difficult to see how the person behind the command in the market to kill Kazuma 1000. There is a total of 4 parts, 20 chapters of the original naobaijin copywriter widely circulated in the circle, with all sorts of phenomena happening outside, melatonin behind the idea gradually surfaced. Two Reprise The young state The copywriter is expressed as naobaijin: Appeal concept: young state Principle: Melatonin demands to make the body into the young state, the young state can solve the aging caused skin aging, age spots, heart disease, hypertension, decreased immunity, ability decline. The body is the brain melatonin melatonin commander, it secretes substances for the secretion of melatonin, which directly determines the aging degree of each organ of the human body. With the increase of age, the rapid decline in production, daily supplement of melatonin in vitro, the human body in the young state. There is no doubt that this is the first most of the original planning and positioning of melatonin. Location problems are identified, decided by melatonin, ambush propaganda tactics, using soft articles and brochures as the main means of the melatonin in the whole society as the academic name popularity of scientific knowledge, promote its efficiency. At the same time as a trademark, prevent competitors from entering. The vigorous market war started like this: Preparation stage (20 days): newspaper contract signing Import phase (15 days): stir up n