中国白酒经销商的出路(二)（The outlet of Chinese liquor dealers (two)）.docVIP

中国白酒经销商的出路(二)（The outlet of Chinese liquor dealers (two)） Topic four: positioning and clear direction From the dealers role, he is the logistics center of the regional market, product diversion bear responsibility; From the perspective of the function of the dealer, he bear the regional market network construction, distribution network is set to the task, will bear the product distribution to consumers to facilitate the purchase; From the dealer at the regional market and competitive environment, dealers in the regional market plays is the bridge between enterprises and consumers. Clear the responsibilities and functions of the above, dealers have a clear understanding of their own position and direction of development, based on the analysis of the management capacity, the operating status of the lock, re positioning and development strategy of their own. However, from the basic requirements of regional market management on the way, is the dealer: First, the terminal building: (a), strive for the best display point. The first step is the construction of the terminal display terminal. Display in supermarkets, shopping malls and supermarkets, high threshold, high cost. The small terminal and relatively loose much should become small and medium-sized enterprises fight for every inch of land. In convenience stores, grocery store and other traditional liquor products in the supermarket, the display should do a detailed plan according to the specific situation. Traditional shop 1, the middle and the counter sight high position In 2, the left shelf location 3, by cashiers position 4, the nearest boss position Alone on the counter, display position 5 Supermarket 1, with the attention of consumers to high shelves 2, liquor counter left position 3, both ends of the corner wall or shelf by shelf 4, the cashier after the counter display 5, close to the brand, brand name Duitou position 6, vertical and longitudinal view display, because people is greater than the lateral view -