索菲亚 淋浴房十大品牌-雅立五星专卖店不可复制（Sophia shower room ten big brands - ALLY five star stores can not be copied）.doc

索菲亚 淋浴房十大品牌-雅立五星专卖店不可复制（Sophia shower room ten big brands - ALLY five star stores can not be copied） The store can not copy the general manager to visit Zhongshan ALLY sanitaryware Co. Ltd., Zheng Jianchu paper / Sun Zhang Luo and the informed many enterprises do not attach importance to the shower room decoration, there are two reasons: one is that the dealer renovation costs should not be too much investment, in the current rental stores continued high up Home Furnishing market downturn situation, many the dealer overwhelmed; two is a lot of shower room business there is no clear positioning of the store design, and the enterprise itself lack of business ideas for their own development. So, in the end how the shower room storefront decoration, can be achieved with the least input to achieve the best effect on the market, it has become all the shower enterprise in the exploration of the problem. Strategy: the launch of five star stores Through in-depth market research found that if a sales of high-end products to the shower room store image to show the brand image of enterprises is poor, not very good, it is difficult to attract the attention of consumers. In the current market crunch, many companies and dealers are tightening monetary, not the store decoration, so that sales of mediocre performance, some dealers even due to operational difficulties facing imminent collapse. According to the general manager of Zhongshan ALLY Sanitary Ware Co., Ltd. Zheng Jianchu, before ALLY for store decoration, fret, doing several attempts, finally decided to take the five-star boutique business line. At the end of 2009, ALLY proposed business ideas five star stores, since the beginning of last year began to implement the five star boutique business model to now, ALLY has been in the developed city successfully opened the five stores, the market effect is very good. Especially in Wuxi and Nanjing, the two citys five-star ALLY store sales performance improvement is more obvious. T