探析网络营销下顾客忠诚培养(Analysis of customer loyalty cultivation under network marketing).doc

探析网络营销下顾客忠诚培养(Analysis of customer loyalty cultivation under network marketing).doc

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探析网络营销下顾客忠诚培养(Analysis of customer loyalty cultivation under network marketing)

探析网络营销下顾客忠诚培养(Analysis of customer loyalty cultivation under network marketing) Discussion on customer loyalty under the network marketing training Core tip: in the network world, customers have more initiative and more choice. Therefore, how to cultivate customer loyalty has become an urgent problem in the enterprise network marketing network. Then as the site engineer of soul network editor and how to deal with it? In the background of the network marketing, enterprise culture on customer loyalty is very important. Many enterprises have gradually realized that to win and maintain customer loyalty is an important source of corporate profits and long-term profits have. But in the network world, customers have more initiative and more choice. Therefore, how to cultivate customer loyalty has become an urgent problem in the enterprise network marketing network. The connotation of customer loyalty and characteristics of network marketing 1. the connotation of customer loyalty Customer loyalty refers to the electronic retail environment in the era of network economy, online customer loyalty for electronic retail enterprise or its website brand, but also refers to the choice of the customer to repeat electronic retailers website to buy a certain product or certain product behavior. From the customers perspective, only the site of interest, love it, trust it, and is willing to establish a stable relationship with, is to establish the so-called customer loyalty, will repeatedly visit the website and buy the product. 2. the characteristics of customer loyalty The network world is virtual, mutability, interactivity and diversity, characteristics and maturity of network technology, which also determines the characteristics of customer loyalty brand or website is more difficult to establish management and more easy to establish management contradiction and dialectical unity. First, because in the network market space, the customer more selective, network link speed, frequency o

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