中英合作商务英语讲解3分析.ppt

Module 3 - Part 1Business Topic: Company Biograpy By Yan LIU Sun Yat-Sen University 刘燕 中山大学 * * The new type engines feature high speed, small size and economical operating costs. 这种新型发动机以高速、小型和运作费用低为特色。 feature nv.是……的特色，以……为特色 the place of the original McDonald’s restaurant.麦当劳餐馆的原址 what was on the original McDonald’s menu? 最早的麦当劳餐馆的菜单是什么 The names of the owners of the original McDonald’s 最早的麦当劳餐馆的主人的名字 original adj.最初的，原始的 They have purchased 30 percent of the shares of the company. 他们购买了该公司30%的股份。 We need to know the exact day of purchase. 需要知道购买的确切日期。 purchase nv.购买 Read the text about how one man transformed a small restaurant into a global business.下面的文章是关于一个人是怎么把一家小餐馆变成一个跨国餐馆（跨国企业）的。 transform v.转换，改变，改选 hen was the last time you went to a fast food restaurant? What do you like about fast food restaurant?What do you dislike? 你最后一次去快餐店是什么时候？你喜欢快餐店什么？不喜欢什么？ fast food restaurant 快餐店 n.传记，历史记载 company biography 公司简介 biography He bought the business from the McDonald brothers for $2.7million. 他以270万美元的价格买下麦克纳兄弟的餐馆 buy…from从……买下 Ray realised that this was a fantastic opportunity. He wanted to open more restaurants and so sell more multimixers. 雷意识到这是一个绝佳的机会。他想开设更多餐馆，这样可以卖出更多多功能搅拌器。 In April 1955, Ray opened his first franchised McDonald restaurant. open v.开张，开办，开设 The restaurant featured a limited menu that included: hamburgers, french fries, soft drinks and milkshakes. 这家餐馆的特色是食品种类虽少却精…… We offer management consulting for franchising throughout Australia and overseas.我们为全澳大利亚及外地区提供特许经营的管理咨询。 franchising n.特许经营权 n.奶昔，泡沫牛奶 milkshake 软饮料；汽水 softdrink 炸土豆条 french fries Today, McDonald’s Corporation has over 31,000 restaurants in over 100 countries. corporation n.公司，企业 Ray continued to franchise new restaurants and to expand. 雷继续给予新餐馆特许经营权以扩大规模。 His first franchised McDonald restaurant.第一家特许经营麦当劳餐馆。 Start a franchise business and Be The Boss! 成立特许经营店，自己当老板！ franchise nv.特许经销权；给……以特许 expand v.扩大，扩张 They have exclusive use of the machine.只有他们有权使用这台机