建行员工对使用PBCS系统接受度影响因素的分析研究.pdf

F063.2 10213 339 PBCS 2012 3 Classified Index: F063.2 U.D.C.: 339 A Dissertation for the Degree of MBA RESEARCH ON ACCEPTANCE TO PBCS SYSTEM FOR THE STAFF IN CCB Candidate Yang Feng Supervisor Prof. Ye Qiang Academic Degree Applied for MBA Affiliation Nangang Branch,CCB Date of Defense March, 2012 Degree-Offering-Institution Harbin Institute of Technology Personal Banking Customer Sales Systerm PBCS PBCS PBCS Technology Acceptance ModelTAM Unified Theory of Acceptance and Use of Technology UTAUTPBCS PBCS PBCS SPSS 1 TAM PBCS 2TAMPBCS 3 PBCS PBCS PBCS - I - Abstract In the global financial tide drive below, The industry of bank in western developed country has retail business as a major profit business, retail business income accounted rise in international banking industry is the big trend of development. China Construction Bank in orde