【调研】-零研数据价格分析——AC尼尔森.docVIP

【调研】-零研数据价格分析——AC尼尔森 鏈枃鐢眏eanchueng璐＄尞 灏煎皵妫繘闃跺煿璁箣 鈥旓拷?闆剁爺鏁版嵁鐨勪环鏍煎垎锟? Confidential amp; Proprietary Copyright 2007 The Nielsen Company 鍩硅鐩殑鍜屽畨锟? 浜嗚В闆剁爺鏁版嵁涓环鏍肩殑鍚箟鍙婂叾搴旂敤锛岄€氳繃鐩稿叧鏁版嵁锟?鏋愶紝甯姪浼佷笟浜嗚В浠锋牸缁撴瀯涓庤秼鍔匡紝鍒跺畾浠锋牸绛栫暐锟? 鍩硅瀹夋帓 锟?鍩虹鏁版嵁绫诲瀷鍙婂簲锟?锟?甯歌鍟嗕笟闂鍜屽垎鏋愭€濊矾 锟?妗堜緥鍒嗕韩 Confidential amp; Proprietary Copyright 2007 The Nielsen Company Analysis Process Training July 2007 Page 2 鍦ㄥ紑濮嬩粖澶╃殑鍩硅涔嬪墠锛岃鎴戜滑鍏堝洖椤句竴锟?鈥滈浂鐮旀暟鎹殑寰幆鍒嗘瀽浣撶郴锟? Confidential amp; Proprietary Copyright 2007 The Nielsen Company Analysis Process Training July 2007 Page 3 鎴戜滑寮曞叆浜嗏€滄暟鎹殑寰幆鍒嗘瀽浣撶郴鈥濈殑姒傚康 - 灏嗕紒涓氱洰锟?闂鍜岄浂鐮旀暟鎹仈绯昏捣鏉ョ殑妗ユ Confidential amp; Proprietary Copyright 2007 The Nielsen Company Analysis Process Training July 2007 Page 4 鏁版嵁鐨勫惊鐜垎鏋愪綋锟? - 浠ユ寔缁洃锟?璇勪及鍜屼俊鎭簰鍔ㄤ负鍩虹 浼佷笟鏍规嵁灏煎皵锟?甯傚満鐮旂┒閮ㄩ棬鐨勫垎鏋愮粨 鏋滃拰琛屽姩寤鸿锛屽苟缁煎悎鍐呫€佸閮ㄦ暟鎹紝锟?鍑哄叿浣撹鍔ㄧ瓥鐣ワ紱 浼佷笟鍜屽凹灏旀．/甯傚満鐮旂┒閮ㄩ棬娌熼€氳鍔ㄧ瓥 鐣ワ紝骞舵寔缁洃娴嬪叾琛ㄧ幇 鍦ㄥ弽鏄犲搧绫荤殑甯傚満淇℃伅涓紝浼佷笟锟?鐜伴棶棰樻垨鎻愬嚭鍙戝睍绛栫暐/鐩爣 鍦ㄨ鍔ㄧ瓥鐣ョ殑瀹炴柦杩囩▼涓紝浼佷笟锟?鐜伴棶棰樻垨鎻愬嚭鏂扮殑鍙戝睍/鏀硅繘鎰忓悜 浼佷笟鍜屽凹灏旀．/甯傚満鐮旂┒锟?闂ㄩ€氳繃鍚勭閫斿緞锛屽氨鍒嗘瀽锟?鏋滃拰琛屽姩寤鸿杩涜淇℃伅浜ゆ祦 灏煎皵锟?甯傚満鐮旂┒閮ㄩ棬閽堝浼佷笟 鐨勯棶棰樹笌鍙戝睍绛栫暐/鐩爣锛屾壘鍒扮棁 缁撴墍锟?灏煎皵锟?甯傚満鐮旂┒閮ㄩ棬鏍规嵁浼佷笟鐨勭洰 鏍囷紝鍒嗘瀽甯傚満鏁版嵁锛屽姹傝В鍐抽棶棰樼殑 鏂规硶鍜岄€斿緞 灏煎皵锟?甯傚満鐮旂┒閮ㄩ棬鏍规嵁锟?鏋愮殑缁撴灉锛屽悜浼佷笟鎻愬嚭琛屽姩 寤鸿 鏁翠釜杩囩▼骞堕潪鍗曚竴鏂圭殑鏁版嵁/淇℃伅浜у嚭锟?鑰屾槸鏋勫缓鍦ㄤ紒涓氬拰灏煎皵锟?甯傚満鐮旂┒閮ㄩ棬鍙屾柟淇℃伅浜ゆ祦鍜屼簰鍔ㄧ殑鍩虹锟? Confidential amp; Proprietary Copyright 2007 The Nielsen Company Analysis Process Training July 2007 Page 5 鍦ㄥ搧绫诲洖椤捐繖涓€鐜腑锟?浠ヤ笅甯哥敤鎬濊矾鏂规硶鍙互甯姪鎴戜滑杩涜鍒嗘瀽鈥︼拷? Macro to Micro Big amp; Important Big amp; Important Differences Differences Confidential amp; Proprietary Copyright 2007 The Nielsen Company Analysis Process Training July 2007 Page 6 纭/鍙戠幇闂 闆剁爺鏁版嵁鍒嗘瀽鐨勬剰锟? 閫氳繃闆剁爺鏁版嵁瀵瑰搧绫昏秼鍔夸笌绔炰簤鐘跺喌杩涜鍒嗘瀽锛屾垜浠彲锟?寰楀埌锟? - 鑷韩鍝佺墝鐨勪紭鍔匡細搴旇淇濇寔/缁х画鍙戝睍 - 鑷韩鍝佺墝鐨勫急鍔匡細搴旇鍋滄/鏀瑰杽 - 绔炰簤鑰呯殑濞佽儊锛氬簲璇ョ暀蹇冩彁锟?- 甯傚満鐨勬満浼氾細搴旇鎶曡祫鍙戝睍 SWOT鍒嗘瀽 閫氳繃SWOT鍒嗘瀽锛岀‘璁ら棶棰橈紝杩涜€岃繘鍏ュ垎鏋愶拷? Confidential amp; Proprietary Copyright 2007 The Nielsen Company Analysis Process Training July 2007 Page 7 闆剁爺鏁版嵁鍒嗘瀽涓撻 锟?浠锋牸 鈥斺€斿熀纭€鏁版嵁绫诲瀷鍙婂簲锟? January 24, 2007 鍩虹鏁版嵁绫诲瀷锛氶浂鐮旀暟鎹腑鐨勪环锟? 闆剁爺鏁版嵁锟? 鐨勪环鏍兼槸骞冲潎浠锋牸锛堟秷璐硅€呰喘涔颁骇鍝佺殑浠锋牸锛夛紝锟?浠