cognitive agent based identification of relevant auctions in mobile e-commerce基于认知代理的相关拍卖的识别在移动电子商务.pdfVIP

iBusiness, 2011, 3, 194-204 doi: 10.4236/ib.2011.32026 Published Online June 2011 (/journal/ib) Cognitive Agent Based Identification of Relevant Auctions in Mobile E-Commerce Nandini S. Sidnal1*, Sunilkumar S. Manvi2 1Department of Computer Science and Engineering, KLE Society’s College of Engineering and Technology, Belgaum, India; 2Department of Electronics and Communication Engineering, Wireless Information Systems Research laboratory, REVA Institute of Technology and Management, Bengaluru, India. Email: sunil.manvi@, sidnal.nandini@ Receive March 20th, 2011; revised May 15th, 2011; accepted May 19th, 2011. ABSTRACT The increased attention of E-auction services in mobile E-commerce demands an approach to identify the relevant auc- tions as per the bidder’s requirements so as to increase the bidder satisfaction level and auction winning probability. In this paper, we propose an intelligent agent based model to identify the relevant set of auctions for a mobile bidder based on the bidder’s requirements, preferences and constraints from a set of active auctions available in the active auction service directory in regional gateway connected to Internet. The agent functions are based on Belief, Desire and Intention (BDI) cognitive architecture and are capable of taking dynamic decisions to search the matching auctions for the products requested by the bidder in the bidder belief set located in the bidder ’s mobile device and/or in the case base of the regional gateway. If matching auctions are not found in either of them, BDI agent searches them in the ac- tive auction service directory and computes the relevance factor based on the parameters in the bidder’s requirements for all the matching active auctions and clusters into relevant (or potential) and non relevant auctions. The model is simulated to test the performance measures like availability of rele