dynamically switching among bundled and single tickets with time-dependent demand rates动态绑定之间的切换和单一的门票需求率随时间变化.pdfVIP

Hindawi Publishing Corporation Mathematical Problems in Engineering Volume 2012, Article ID 174069, 15 pages doi:10.1155/2012/174069 Research Article Dynamically Switching among Bundled and Single Tickets with Time-Dependent Demand Rates Serhan Duran and Yusuf Kenan Pakyardım Industrial Engineering Department, Middle East Technical University, 06800 Ankara, Turkey Correspondence should be addressed to Serhan Duran, sduran@.tr Received 21 November 2011; Revised 5 March 2012; Accepted 12 March 2012 Academic Editor: Alexander Pogromsky Copyright q 2012 S. Duran and Y. K. Pakyardım. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The most important market segmentation in sports and entertainment industry is the competition between customers that buy bundled and single tickets. A common selling practice is starting the selling season with bundled ticket sales and switching to selling single tickets later on. The aim of this practice is to increase the number of customers that buy bundles, which in return increases the load factor of the events with low demand. In this paper, we investigate the effect of time dependent demand on dynamic switching times from bundled to single ticket sales and the potential revenue gain over the case where the demand rate of events is assumed to be constant with time. 1. Introduction There are several fundamental decision problems that every seller faces regarding how to price, how many to allocate to a specific customer group, and when to make a specific service or a specific product available, and there are several uncertainties involved in such decisions. Revenue management RM is the