中小型第三方物流企业发展战略的分析研究.pdfVIP

中小型第三方物流企业发展战略研究 摘 要 近几年来，得益于中国国民经济持续、健康、快速的发展，中国物流业赢得了一 个绝佳的发展机遇。在过去 4 年里，伴随着社会化大分工而从物流业中分离出来的 第三方物流更是得到迅猛推进，一大批新兴的第三方物流企业纷纷涌现。物流行业 以每年大约 14%的速度快速增长，市场商机十分巨大。 而巨大的市场引来了蜂拥而至的竞争者，竞争不仅带来了行业创新与发展的动 力，同时也带来了物流要素紧缺、社会资源出现紧张、平均利润开始下滑等发展瓶 颈。更为严重的是服务能力单一、同质化竞争，使得以物流代理为主要业务的中小 型第三方物流企业步履维艰，利润率逐年下降，让这些尚不成熟的中小型物流企业 面临着存亡攸关的生存与发展问题。 面对挑战、面对威胁, 如何改变经营方式、 改善服务进而走出困境, 是众多物 流企业在急切寻找的答案。因此中小型物流企业的发展战略研究引起了业界广泛的 争论与关注，也成为本文研究的对象和内容。 本文基于企业自身发展的要求、基于行业面临的实际困境，从我国物流业面临 的战略环境分析入手，全面分析了物流业的发展现状、环境及态势，为战略研究奠 定分析基础。进而结合物流、营销、战略分析的理论，通过SWOT 分析和波力模型分 析工具，探讨了中小型物流企业发展战略的设计与实施，给出了中小型第三方物流 企业走出当前困境、赢得持续发展的战略设计方向。文章通过大量资料及数据综合 分析了物流行业的现状及面临的发展困境，同时又通过战略工具探讨的发展战略的 构成，对于广大中小型第三方物流企业设计发展战略而言，有着较强的参考价值。 关键词：中小型，第三方物流，战略，研究 THE RESEARCH OF STRATEGY DEVELOPMENT OF SMALL-MEDIUM LOGISTIC COMPANIES ABSTRACT Logistic industry in China meet great development chances as continues, health and fast increase for China economy in last few years. The third party logistic which comes from logistic industry increase very fast, a lot of third party logistic company was founded during especially for last four years. Logistic industry becomes a huge potential mark with annual 14% increase. Lot of competitions come to logistic industry, they bring energy of innovation and new development together with high pressure about logistic resource, low average profit. Simple similar service products become the bottleneck of the small-medium scale third party logistic companies whose major function are logistic agency. Their un-mature scale bring them to very serious situation even can survive continually. How to adjust their business strategy, change their business model, improve service quality and diversify their service product become major questions to be answered for them to release pressures they face. The questions are the focus of the industry as well as