遂昌通稿0608.docVIP

目 录 第一章 绪论··············································3 一、规划依据············································3 二、规划指导思想········································3 三、规划期限············································4 四、规划总体定位········································4 第二章 基础分析··········································6 一、规划范围············································6 二、自然条件············································6 三、社会经济条件········································8 四、交通状况············································9 五、旅游发展状况与存在的问题···························10 第三章 旅游资源赋存与评价································13 一、旅游资源概况·······································13 二、景源评价···········································20 第四章 开发背景分析·····································23 一、产业发展背景分析···································23 二、旅游开发的SWOT分析·······························27 第五章 客源市场规划·····································32 一、遂昌县旅游客源市场现状·····························32 二、目标客源市场定位···································33 第六章 总体布局与分区规划·······························39 布局原则··········································39 二、规划技术路线·······································40 三、分区规划与项目设计·································41 第七章 旅游形象、产品设计与营销························60 一、旅游形象策划·······································60 二、旅游产品规划·······································62 三、产品简介···········································62 四、旅游线路组织·······································63 五、营销策略···········································65 第八章 专项工程规划·····································68 一、道路交通规划·······································68 二、环境保护规划·······································70 三、土地利用规划·······································72 四、绿化美化规划·······································73 五、给水排水规划·······································75 六、电力电信规划·······································76 七、安全工程规划·······································77 八、公共信息符号系统规划·······························78 九、投资估算与效益分析········