research of female consumer behavior in cosmetics market case study of female consumers in hsinchu area taiwan女性在化妆品市场消费行为的研究案例研究台湾新竹地区的女性消费者.pdfVIP

iBusiness, 2010, 2, 348-353 doi:10.4236/ib.2010.24045 Published Online December 2010 (/journal/ib) Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers in Hsinchu Area Taiwan Chang-Tzu Chiang, Wan-Chen Yu Department of Business Administration, Yuanpei University, Hsinchu, Taiwan, China. E-mail: wanchen1110@ Received July 17th, 2010; revised August 16th, 2010; accepted September 27th, 2010. ABSTRACT The rapidly changing social situation in the latter part of the 20th century, such as revolutionary movement for wom- en’s equal rights, si