sprouting wings in the hyper-colonial high-octane desire and youth-targeted market predation发芽的翅膀hyper-colonial强烈的欲望和youth-targeted市场捕食.pdf

Psychology, 2010, 1, 305-315 305 doi:10.4236/psych.2010.14040 Published Online October 2010 (http://www.SciRP.org/journal/psych) Sprouting Wings in the Hyper-Colonial: High-Octane Desire and Youth-Targeted Market Predation Mark B. Borg, Jr. Community Consulting Group, New York, USA. Email: oedtrex@ Received July 14th st rd , 2010; revised July 31 , 2010; accepted August 3 , 2010. ABSTRACT In this article, the author utilizes a novel action research approach to developing an interpretation of a colonial dis- course that reproduces an otherness that is consistent with traditional views of history and ideology. Through this unique educational—for both author and client—approach, further analysis reveals a colonial discourse that has be- come unhinged from its historical roots and taken flight into supermolecular space where its origins and impact have been thoroughly dissociated from its cultural impact. When our identities are thoroughly absorbed into and taken over by consumer products, we enter a corporately induced, mass-media augmented hyper-colonial in which our minds, bodies, and senses of self become defined by those products. A primary research question is: how can we intervene in colonialism when the colonized is an inferior/lacking version of our own self ? The ways in which this hyper-colonial state captures and makes use of desire and is then marked—marketed—by/through a society-level drive is explored throughout this article. The author “takes a walk”—that is, he uses a week-long organizational consultation that was conducted for a marketing research organization to analyze the ways that the dynamics of a hyper-colonialized con- sumer culture were at play in the consulte