雀巢公司(市场营销作业)及案例分享.pptVIP

 The international road to China for Nestle 2 : Dairy Products There are many essential nutrients in the Nestle milk products processing technology Preconditons and Risk Preconditon : Chinas opening up policy was settled . Risk: The governent of China takes action to proctect national industry. 3、Threat: (1)Threat of New Entrants: 1)multinational brands 2)domestic coffee bean suppliers (2)Availability of Substitutes 3、Threat:Due to the influence of Chinese tea drinking customs ,some Chinese people s