并购后的企业文化融合研究+文献综述.docVIP

并购后的企业文化融合研究+文献综述 摘要：近年来，企业并购活动层出不穷。但在一般的并购活动中，人们往往重视了企业有形资产和无形资产的合并重组，却忽略了企业文化的合并融合，这在很大程度上影响了企业重组的顺利进行，以至于部分并购重组活动最后不能成功，甚至两败俱伤。因此研究企业文化的融合在并购重组中的作用和如何利用企业文化融合来提高并购重组的成功率是很有意义的。本文首先概括介绍了企业并购和企业文化的相关概念。然后通过具体分析并购中的企业文化冲突，说明兼并收购过程中企业文化整合的主要内容，现实意义及整合可能存在的问题及困难。接着考虑到企业并购目的和各企业文化容忍度，本分类说明了并购中企业文化整合可供选择的几种模式，并针对具体的并购类型说明了其适用的整合模式，此外，还寻求了一种有效的整合流程并对流程中各阶段所要做的工作进行了具体说明。最后，通过分析青岛啤酒集团在其并购实践中出现的文化冲突及其成功整合，以案例的形式诠释本文观点的准确和方法的有效。12783 关键词： 并购；企业文化；文化冲突；文化整合 The Research on Enterprise Culture Syncretizing after Mergers amp;Acquisitions ABSTRACT: In the near years, many companies go into Mergers amp; Acquisitions. But in many Mergers amp; Acquisitions, we often ignore the enterprise culture syncretizing, although we pay more attention on the combination of tangible and immateriality assets. This effects the result of the Mergers amp; Acquisitions, and even get the failure of the Mergers amp; Acquisitions. So studying the function of the enterprise cultural syncretizing in Mergers amp; Acquisitions, and studying how to utilize the enterprise cultural syncretizing to increase the succeeding of a Mergers amp; Acquisitions is meaningful. Firstly, thesis has summarized and introduced the relevant concepts of Mamp;A and enterprise culture. Then we will know the main content of enterprise culture integration, realistic meaning and the process, possible problems and difficulties during Mamp;A through concrete analysis of cultural conflicts. Considering the purpose of Mamp;A and the tolerance of corporate culture, the article classifies several suitable models for choosing in combining corporate culture. Finally, through analyzing the cultural conflict appearing in its Mamp;A practice of Tsingtao beer group and its succeeding in combining, the author annotates the accuracy of the view of the article and the efficiency of methods mentioned. （二） 企业并购文化冲突表现形式9 1、 精神文化冲突9 2、 制度文化冲突9 3、 行为文化冲突9 （三） 文化冲突对企业并购造成的不利影响10 四、并购企业的文化整合10 （一） 企业文化整合的意义10 （二） 企业文化整合的内容10 1、 企业物质文化的整合10 2、 企业