星级酒店举办婚宴的营销策略探析.docVIP

星级酒店举办婚宴的营销策略探析 摘要：在这个市场当中，目标消费者的群体虽然一直是到了适婚年龄的青年男女，但是随着时代不断向前推进，这一年龄段的人群又是走在潮流最前沿那一人群，所以他们的需求也随着时间的推移不断改变着。八零后的年轻人们逐渐都已经步入了婚姻殿堂，在婚庆市场迅速发展的带动下，婚礼的形式和举办地也越来越多样化，更多新颖的婚宴方式也是层出不穷。沪上各类婚礼会所、游艇婚礼、户外婚礼也是花样百出，一切都为了迎合如今新婚夫妇追求差异化，个性化的需求而出现的。仅仅在酒店办上一场千篇一律的婚宴已经慢慢被人们所厌倦。12242 关键词：星级酒店 婚宴 The Marking Strategies of Starred Hotel Wedding Abstract: In this market, the target customers always are the people whose age comes to be ready to get marry. With the time flies, these people are closest to the popular trend as well. So the demand of them is changing constantly. The people who were born after 1880 ha