全面认识顾客界面（Comprehensive understanding of the customer interface）.docVIP

全面认识顾客界面（Comprehensive understanding of the customer interface） As early as 1980, American futurist Alvin Toffler said in his book the third wave that the boundaries between future producers and consumers will gradually become blurred, and the two will be integrated into one. Consumers will be involved in the product design and development process, the Prosumer production was born. The emergence of production-oriented consumers has changed the value-added logic of the whole value chain, and also changed the way to construct the customer brand interface. In the process of changing from consumer to producer, how can enterprises use Internet channels to build customer brand interface in value chain? Construction of customer interface in production process Operations to build customer interface not all industries are applicable, some customers will participate in the production industry itself as a pleasure, the introduction of customer brand interface not only helps to reduce production costs, but also helps to enhance the customers shopping experience, enhance customer of the brand preference. Content industry is essentially a creative industry, the production link of this industry is less mechanical, creative and interesting relatively strong, it is very suitable for the introduction of customer brand interface in the production process. The Canadian Broadcasting Corporations ZeD is a late night art and cultural programme. ZeD allows viewers to shoot, edit and upload their own short films and put them on the programs Web site. ZeD hired a number of online editors to screen content, check copyright, broadcast it on the web, or post it to a professional producer and broadcast it on television. The cost is not high, but you can get a large number of unique from the grassroots content resources, the content from the roots of more civilians, and may contain some newsworthy content of professional media ignored. Through this interaction and dialogue, the relationship betwe