在行动中落实真正的企业文化（Implement real corporate culture in action）.docVIP

在行动中落实真正的企业文化（Implement real corporate culture in action） Chinese tobacco industry is a special industry, with a strong national colors of the planned economy, with the gradual deepening of China market economic system, the reform of tobacco is also being promoted and achieved some success. In a new period of tobacco industry, how can tobacco enterprises do a good job in corporate culture construction? First, the new period requires a new corporate culture Since twenty-first Century, intensified industry transformation, transformation of enterprise system to the company, group, enterprise management mechanism of marketization and modernization gradually introduced to the enterprise; local territorial protection is gradually being broken, breaking the original area, province market restrictions, although still under the supervision of state monopoly, but the the market pattern has been basically formed; facing the pressure of market competition, industry of great efforts of bankruptcy, merger and reorganization of the tobacco industry has entered China as one falls, another rises; to a Chinese in order to adapt to the changing economic environment and actively participate in the national competition in the market transformation, integration, innovation and development of the new period, the original enterprise culture and management mode facing the overwhelming challenges in the new period. There are a lot of Chinese tobacco brands, such as Chinese, furongwang, Li, white, Yellow Crane Tower, gold leaf, in the product, brand and market operations have been actively innovation, has achieved good economic benefits and social effects. But it is undeniable that, compared with the rapid growth of enterprises, some enterprises are still lagging behind in the cultural construction, the original enterprise cultural inertia is still dominant, difficult to meet in order to adapt to the external market competition and reflects the staff dual requirements of modern values of dema