培训师应具备十项全能管理（Trainers should have ten all-around management）.docVIP

培训师应具备十项全能管理（Trainers should have ten all-around management） With the increasingly fierce competition, the level of competition is also increasing from the traditional product level competition and single service oriented competition, to enhance the comprehensive brand force level competition. According to the observation of the ratio of 4:2:1, we will find that the leading enterprises can occupy 4 or more share in the market, more than 90% of all brand equity is a strong brand; and second place, occupy 2 or more share of the enterprise, there are more than 80% enterprises pay attention to brand construction. Today, there are more and more enterprises begin to realize this point, not only has the brand construction and management mechanism into the enterprise, but also realized that to become a strong brand culture, brand management talent is a key step to advance the. Therefore, in recent years, many enterprises have begun to vigorously join the senior marketing staff of the marketing department, planning department and sales department to train all kinds of brand strategy management and tactical management. However, shortly after, we all found a worrying phenomenon, according to some enterprises, asked several brand management trainers to business executives for training, with little success. That fine reason, despite the accumulation of these training theory is good, also can pay attention to the interaction in the training, but the students are generally not helpful for practical sense. Why? Summed up the reasons for the following aspects. First, the duck feeding traces are obvious. That is, regardless of 37, twenty-one, from what the brand began, all the way to talk about brand maintenance and promotion, the whole textbook style big and all.. But the lack of the current corporate brand management trends in the emergence of a common or individual problems and phenomena of the depth of analysis. For example, in recent years China enterprise group brand extension