媒介广告态度与消费行为模型（Media advertising attitude and consumer behavior model）.docVIP

媒介广告态度与消费行为模型（Media advertising attitude and consumer behavior model） Media Media Jiejieguang Wide advertising State of complaint Attitude Degree and degree Harmony and extinction Consumption elimination Feifeihang Line behavior Die for Model Type stay In Guang Wide advertising Sue for Throw in In and out Mid China Should Should apply Use Dong Yun Zhao Abstract: Based on the theory of using and satisfying information dissemination, this study establishes the relationship between consumer attitudes towards media advertising and consumer behavior The Departments econometric model guides advertising delivery. Under the premise of adopting econometric model and analyzing attitude correctly, advertising can be obtained The audiences high attention, but also to ensure that the advertising coverage of the audience and product promotion consistent with the target consumer, in order to get efficient advertising Provide strong support for the rate of return on investment. Key words: media delivery, use and satisfaction theory, information dissemination, structural equation modeling, consumer lifestyles and values Abstract: Based on, the, Uses, And, Gratification, theory, we, established, the, Econometric, Model,, on, the, Relationship Between, the, Attitude, toward, Media, Advertisement, and, Consumption, Behavior., By,, applying, the, econometric Model, to, analysis, the, attitude, toward, more, approximate, Advertisement, the, result, can, insure, the Advertisement, attracting, high, attention, degree, effectively, and, promoting, behavior, consumption Simultaneously. Key, words:, Media, Planning, Uses, And, Gratification, theory, Communication, Structural, Equation, Modeling, Life style and Value An American businessman in Philadelphia called John Wanamaker once said, I know half of my advertising costs are wasted, but... I dont know which half it is. This is the problem that enterprises all over the world have devoted to advertising Traditional marketing model ROI (Return