媒体评估体系指标（Media evaluation system index）.docVIP

媒体评估体系指标（Media evaluation system index） [index system for network media evaluation] Chinese Internet media users activity index ranking List of hot topics Impact index ranking Hot topic types Various hot topics detonated rate ranking With the development of Chinese media, the construction of media influence assessment system and the analysis of media advertising value have been put on the agenda. In the face of the current changes in Chinas TV viewing market, we need to analyze from three aspects: changes in the competitive situation; choice and scarcity and share competition. First of all, talk about changes in the competition situation. Multimedia entertainment, according to a survey by the Online Publishers Association (OPA), shows that peoples entertainment habits are changing and the Internet is becoming the first choice. OPA day before the age of 18 to 24 years old, 25 years old to 34 years old and 35 years old to 54 years old 1235 Americans conducted a survey. As it turns out, 45.6% of Americans between the ages of 18 and 54 opt for the Internet as their first entertainment choice rather than television. In face to face comparisons, online media is no less impressive than traditional entertainment formats. In response, if you had only two media choices in your life, which media would you choose? When it comes to problems, 50.5% of young people between the ages of 18 and 24 choose the Internet as their favorite choice. Only 28.5% of young people in this age group choose television. 43.6% of people between the ages of 25 and 34 and 42.8% of people aged 35 to 54 choose the internet. Television is generally a second choice. Young people make it clear that they use the Internet as a major source of news. Two, digital technology and pay TV The impact of digital technology and pay TV on the user is mainly the changes in the mode of television use, from the original watch TV to television, there are essential differences between the two. Similarly, the digital techno