媒介投放监控与广告效果评估（Media delivery monitoring and advertising effectiveness evaluation）.docVIP

媒介投放监控与广告效果评估（Media delivery monitoring and advertising effectiveness evaluation） The current situation of out of control media This is one of the most confusing and naive companies Ive ever heard about the media, the way it works, the processes, and the monitoring. Whether or not the companys media delivery, and public relations, activities and other promotional methods are very good linkage integration together, just in terms of media delivery operation itself, it is full of flaws. The companys decision makers are deeply concerned by the extremely runaway media operations. It is hard to imagine that the company is so extensive media should put in the way of a single company devouring hundreds of millions of advertising, and every year also increased by 1 hundred million net, more than 98% of these costs were spent on TV media, other media such as newspapers, network, outdoor bus and subway, the interception of community media are equal scanty, this conservative media strategy clearly with the current media fragmentation, the development trend of the draw further apart. More unbelievable is so huge TV media purchase, the company has never been open tender bidding, has been a leading independent purchase rights negotiations and signed the contract, other people do not know the process, even the company decision makers are unaware. There are insider jokes, the leadership opened a few bars in the local bar service, decoration, the price is absolutely the local price, the bars are the national advertising industry, everyone in the bar to spend money like water, won the leadership of goodwill, and then put a mercy advertising grace fee. The most ridiculous and not only this, according to the companys friend said, the company will often at the beginning of next year, all television advertising column naming and advertising resources to buy good, the media manager has to do is every month to convene the meeting times advertising category director. However, the distributio