将定位进行到底,混乱便就无从谈起管理（The positioning in the end, chaos will have no way to manage）.docVIP

将定位进行到底,混乱便就无从谈起管理（The positioning in the end, chaos will have no way to manage） In the publication of survival out of the ordinary: extreme competition in the era after only a few months, the father of Jack ? Trout also wrote a book called the end is the original marketing confusion, In Search of the Obvious:The Antidote for Today s Marketing Mess . In his view, business competition has become increasingly hot, but can play an important marketing function, but into a very confusing and difficult situation. Writing different is just the beginning, and as the observation and research goes deeper, Trout is increasingly aware that things are worse than they think. Some trendy ideas, for example, are always coming and going. No one talks about excellence, six sigma, the long tail, or the theory of sport anymore. Some claims, such as green marketing, have been largely the result of the former vice president of the United States, Al #8226, and Gore. At the same time, when the chief marketing officer frequently fired most of the brands into chaos, confusion and homogenization of the occasion, marketing books, but the authors have innumerable emerge in an endless stream, out speaking tour, selling their views, such as love brand, purple cow theory, brand and word-of-mouth marketing, the event marketing and product planting and create dialogue or entertainment...... It seems that marketing has turned into a new religion, Trout says. Whats wrong with the current marketing world is that its simply complicating things.. So, Trout in the out of the ordinary shortly after the advent of shot again, its purpose is very clear, is to try to clarify these puzzles -- back to us to find what, in order to solve the marketing problems. In out of the ordinary, Trout made a point of different, and his words and phrases were not sensational: there is no way to realize differentiation, there is only one way out.! Trout pointed out that, in the case of competitors like clouds, enterprises must