对于影视植入式广告规范化运作的初步思考(内部文件)（Tentative thinking on the standardized operation of film and TV product placement (internal documents)）.docVIP

对于影视植入式广告规范化运作的初步思考(内部文件)（Tentative thinking on the standardized operation of film and TV product placement (internal documents)） For film and television product advertising standardized operation of the initial thinking (internal documents).Txt iron rice bowl, the real meaning is not in a place to eat a lifetime of rice, but a lifetime to eat everywhere. It is a piece of shit, also have met shikelang day. So you dont have to worry too much about yourself today. Tentative thinking about the standardized operation of film and TV product placement -- Hou Baozhong 2008-12-09 Implantable advertising In the information explosion, the media attention has become a scarce resource today, the traditional mass media advertising in the mind of the consumer in the battle for inefficiency is beyond doubt, in the CCTV survey company (CTR) shows a TV audience in the face of advertising selection survey results, 33.6% of the respondents that will immediately see the advertisement table, only 8.4% of people will continue to watch the broadcast television advertisement. At present, the spread efficiency of traditional TV advertising can be seen. In recent years, the placement of film and television products has gradually attracted the attention of many enterprises. Due to advertising natural contradiction, and Product placement is out of the traditional advertising model straightforward appeal, in a more subtle, active, moving form into the sight of the audience, the audience in the absence of any defensive situation, inadvertently built on commodity subliminal perception, accept the product or brand. The information, to avoid the audience to escape the issue of advertising. From this point of view, no matter how the forms of media development in the future, as long as human beings have demand for entertainment, Product placement in entertainment content will provide a more effective way of advertising communication for enterprises. This has also been recognized by many enterprises,