对名人旅游文化开发与品牌建设的思索（Thinking about celebrity tourism culture development and brand construction）.docVIP

对名人旅游文化开发与品牌建设的思索（Thinking about celebrity tourism culture development and brand construction） First page 3 of the Guizhou daily /2009 /12 /22 April / Lunyuan edition 011 to the famous cultural tourism development and brand building of the thought of Xiao Yun Chibing at present, the development of the tourism industry has entered the era of brand, relying on brand communication, brand competition, brand winning for the promotion of tourism development is of great significance. Recent research results show that Guizhou is one of the competitive celebrity brand, is the Ming Dynasty magnate Shen Wansan. After investigation and confirmation, we believe that Shen Wansan is a historical celebrity brand in Guizhou, and also a super celebrity brand owned by Su Qian (Jiangsu and Guizhou). Guizhou is the last home of his life. Celebrity tourism is an important part of cultural tourism both at home and abroad, because celebrities are the epitome of his era and cultural symbols. Our respect and exploration of celebrities are not only curiosity and respect for their life and performance, but also the exploration, research and reference of the historical civilization behind them. This is the only way for the later generations to inherit their predecessors and surpass their predecessors. Chinas 5000 year history of civilization, countless celebrities in the past. With the acceleration of the great rejuvenation of the Chinese nation, Chinas achievements in civilization and its representatives will be more and more accepted by people from all over the world. Chinese celebrity tourism will become more and more prosperous. Of course, the total amount of celebrity tourism resources China rich is not equal to a historical celebrity for tourism resources thick, in reality in our celebrity distance farther, the figure is usually more vague, its cultural heritage is more scarce, more worthy of attention and study. In fact, people always want to know the rich stories and relevant informatio