vp的定义和目的（Definition and purpose of VP）.doc

vp的定义和目的（Definition and purpose of VP） I. definition and purpose of VP Definition of *VP: VP is a visual performance strategy that appeals to the eye of the customer The basic principles of *VP A. highlights the value of the merchandise B. goods are the main characters C. supporting role must cooperate with the leading role D. easy to read and easy to access E. sales are indicators of customer support The purpose of *VP VP visual appeal necessity proposal is to make the customers happy shopping. The store design and commodities completely so that customers can see and touch, as far as possible to stay a long time in the shop. The results will be linked to the store sales, so that customers become regulars, make store concept and brand concept to the customers mind. Practice and promotion of *VP Visual proposal for color theme For VP color is essential. Is to allow customers to accept the customer, emphasizes a technique of expression of the highest effect. According to the MD plan of goods, a week can set a theme color, uniform and overall store color sense. Combined to achieve product theme for each sales period, let the store often full of fresh sense. So each merchandise planning period to fully implement the theme color set is very effective and very important. * coordinate the combined effect of the combined *Coordinate* goods The main is to promote the new life scene. The goal is to promote the commercial proposal for the new consumer concept, let consumers close all about basic necessities of life needs of the various goods and services to promote the concept of the proposal. The store VP mainly shows the new popular womens clothing, handbag, shoes and other goods, or kitchen supplies and food bill. * mix out conceptual clothing such as clothes, professional attire, or evening parties to coordinate a beautiful design proposal, =VP * store layout 1. tasks in three important regions A. channel display area: AISLE is the meaning of the channel. The nearest acces