放权一个三赢的结局（Decentralization a win win win.）.doc

放权一个三赢的结局（Decentralization a win win win.） Viacom CEO Redstone and news group CEO Rupert Murdoch had with near death experiences. Murdoch suffered from prostate cancer, and Redstone suffered a narrow escape. 26 years ago, the city of Boston in the United States Copley hotel fire, then stay in the hotel on the third floor of the orthodox Shi Lei, so he grabbed the window, hanging on the outside. Although badly burned, Redstone saved his life. Today, the aftermath of Murdoch at the age of 74 are not old, but he is 8 years younger than Redstone but had to face the cruel reality of mortal. In August 4th, Redstone said he would retire from the CEO seat next year Viacom split, only to remain chairman. He knew he could not leave Viacom in a coffin. He said: I know that sooner or later I will leave the world.. There was a dismal sober expression between the words. Split: a strategic reversal In the direction of the development of the company, but Redstone also shows the differences with Murdoch. Murdoch is ambitious -- from satellite TV to obliterate the Internet business, the Australian Americans continues to broaden the boundaries of the media empire. Redstone pointed out that, in twenty-first Century, whether the huge is no longer important. This idea also prompted him to make a bold decision - Viacom will One divides into two. In June 14th this year, Viacoms board of directors approved the company plans to spin off. According to the plan, next year officially split Viacom for Cbs Broadcasting Inc and Viacom (CBSCorp). The main business includes Cbs Broadcasting Inc now, UPN broadcast network, Viacom television group, infinity Broadcasting Company (Infinity) and Viacom outdoor advertising group, by the current president Les Munforth and President of Viacom joint Cbs Broadcasting Inc (LesMoonves), CEO. The latter is the new Viacom business by MTV music television, Nickelodeon children channel, Paramount Studios and several cable television networks composed by MTV CEO, th