开花店的流程及经营管理（Flower shop process and management）.docVIP

开花店的流程及经营管理（Flower shop process and management） Flower shop process and management I. site selection Choosing a store location is very important for any shop. This is especially true of flower shops, where flower shop siting is usually avoided The principle of over competition is to try to choose fewer flower shops. It must be noted that the site should be in a larger flow of people, on the fresh A place of greater demand, such as a hospital. Storefront or choose busy downtown, or choose convenient transportation place. According to the survey The flower shops in the back streets are often less productive. But there is another option: to have access to a certain size and reputation Flower market, this way is easy to produce some benefits in a short period of time. But the ideological preparation to do is to face the more intense market Competition. Two, store decoration The name sign design is very important, because it is the first introduction of the eye, so it must be concise and lively, let People can remember it at first sight, and have a certain cultural connotation, so that customers will look at the meaning of the name after reading, so that your brand Its easy to remember. Store decoration should be based on simplicity, many flower shop looks very confused, as if a lot of flowers piled together, disorganized. This gives the first The image of the store will be reduced grades, florist operators even if their own store of flowers management and collocation are not good, how can customers produce? What about the desire to consume? Store decoration should have its own style, close to nature, such as brick wall, stone wall, wood wall. The ground should be waterproof, slippery, easy to clean. Shelves in the shop Transparent frame optional natural wood or glass. Three, management To improve the competitiveness of the flower shop, it is necessary to make sure that the florist business is not simply a flower sale, more or more importantly, the high. Horizontal flora