内衣店营销活动方案（Underwear shop marketing activities program）.docVIP

内衣店营销活动方案（Underwear shop marketing activities program） Marketing program Underwear promotion skills 1, underwear buy Gift Buy gift is a conventional means of promotion, the specific approach is to buy the amount of goods, gifts of the corresponding items, in order to achieve the purpose of increasing sales. Underwear enterprises in doing promotional activities in this regard, we should take full account of consumer groups, consumer underwear products particularity. Generally speaking, those who come to buy underwear product are female. Therefore, in planning promotional activities, select gifts, we should consider the preferences of this consumer group, to send some female supplies, such as scarves, umbrellas, socks and so on. In doing this kind of promotional activities, should pay special attention to, gifts must be exquisite, because, relatively speaking, the gift of the amount is not big. If you purchase some of the poor quality gifts, it is very harmful to the promotion activities and the brand of the enterprise. Underwear promotion skills 2, underwear discount In the absence of better promotional ideas, discount is the best way of promotion. Because now the market integrity is not high, there is a promotion, everywhere is full of consumer traps, face the troubles of the market environment, as consumers, sometimes can not distinguish the authenticity of, in the face of numerous promotional activities are not feeling. Therefore, in such a large environment, goods discounts is the most direct way, but also the most acceptable way consumers. But now, the terminal was faced with a dilemma, that is in some festivals, many manufacturers are on sale, you hit twenty percent off, I hit twenty percent off, in such a similar way, so many manufacturers of promotional effect is not obvious. Therefore, in the sale of promotional activities, you can set out special areas, and other brands apart, in addition to special prices to attract consumers into the store, you can drive