凯德视界项目市场推广流程（Cade vision project marketing process）.docVIP

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凯德视界项目市场推广流程（Cade vision project marketing process）.doc

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凯德视界项目市场推广流程（Cade vision project marketing process）

凯德视界项目市场推广流程（Cade vision project marketing process） Cade vision project marketing process Cade Vision Project introduction: Cade vision is the first residential project for CapitaLand in Hangzhou. The project is located in Hangzhou, Gongshu District, and boasts a unique traditional cultural landscape in the south of the Yangtze river. The project was divided into two plots of land by River Road and developed by stages. The development of a west block called Cade? Vision, it consists of four high-rise apartment layout and Elite Apartments and a double Street commercial buildings, reasonable design, compact layout, high space utilization, embodies the humanized design philosophy has always been capitaland. Cade vision provides customers with high-quality fine decoration housing, suitable for urban white-collar and personality, allowing customers to easily enjoy fashion life, highlighting the noble taste. CapitaLand will also have accumulated over the years in the global real estate industry experience in international development to Hangzhou, through reflected in project planning, design, construction, management process, combined with the characteristics of Hangzhou city and the customers needs, to put this project into a poly affinity, high quality, full of modern urban atmosphere in one of the high-end residential area. Cade vision promotion process: Real estate marketing planning content 2.1 market analysis 2.1.1 market supply analysis According to the investigation of the regional market supply situation in a certain period mainly includes: already on the market in the sale of housing, the same period will be the construction project and the location, structure, size, price, payment amount, the same level of them; the strength of the real estate business and market share; the same level of the real estate business advertising demands focus marketing strategy and service, and the same effect; real estate enterprises, the same project sales and vacancy. 2.1.2 marke