刘永炬品牌问对中国饮料品牌众生相(上)（Liu Yongju brand asked Chinese beverage brands of all sentient beings (Part I)）.docVIP

刘永炬品牌问对中国饮料品牌众生相(上)（Liu Yongju brand asked Chinese beverage brands of all sentient beings (Part I)） Brand dialogue: now it has entered the summer, Chinas beverage industry is very lively, and there are many new products and new brands come out, but also did not see many of the products and brands that used to be very fire. Ask Mr. Liu Yongju, what do you think of this lively phenomenon in Chinas beverage market? Liu Yongju: I think there are so many drinks in the Chinese market is very normal, because the China market is large, should have a lot of them, there are a lot of opportunities, is the leading position, but also meet the needs of the times. We see a wide selection of drinks in the market, but the drinks are classified. The general concept of beverage is to quench thirst, and satisfy the thirst quenching premise, you can distinguish brands in several different environments. One is the tourist environment, the other is the domestic environment, and the other is the dining environment. In different environments, the relationship between brands is different. For example, many restaurants environment beverage categories, fruit juice, fruits and vegetables, proteins, carbonated beverages, lactobacillus drink, beer, milk and so on, are likely to appear in the restaurant; tourism environment is distinguished in pure water, mineral water, carbonated drinks, fruit juice, tea blending. Is the thirst of class, it should be said that in the tourism market consumption in this area is more; domestic fruit juice, vegetable juice, yogurt, milk, Fresh Carrot Juice carbonate, etc.. Home to nutrition based, tourism to quench thirst mainly, catering and nutrition and thirst quenching and regulating atmosphere mainly, so beer in the home market or tourism market is not more competitive in the food and beverage market. Beer is the biggest rival for beverages in the food and beverage market, as it is in the summer. Now, the first thing to do is to decide which category you belong