化解家电销售渠道两极化矛盾（Resolve the polarization of home appliance sales channels）.docVIP

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化解家电销售渠道两极化矛盾（Resolve the polarization of home appliance sales channels）.doc

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化解家电销售渠道两极化矛盾（Resolve the polarization of home appliance sales channels）

化解家电销售渠道两极化矛盾（Resolve the polarization of home appliance sales channels） All the TV sales business to the large household electrical appliance chain enterprise agent. But in September of that year, Leroy electronics headquarters month payment amount is only 100 thousand yuan, in June 2003, the the Great Wall Digital Broadcasting Company Limited started liquidation. Leroy defeat, not just because the channel change. Home appliance chain can accelerate the enterprise logistics, cash flow, these indicators can not be used, the profit rate index to measure enterprise sales, is an important reason for many enterprises in droves; at the same time as the home appliance chain expansion in three or four market, a single enterprise is very difficult to find the blank to the network control, from the subjective and objective view of Leroy choice is correct, the error is Leroy in internal management, marketing strategy and other aspects have been in turmoil, lost control of the terminal and the market response ability and. 2 the balance of 3, Haier was named the 2005 strongest appliance retail market competitiveness China air-conditioning brand , we can not only pay attention to what Haier has chosen the terminal and then let things drift is important in practice, Haier in a second tier market, set up shop, counter, the sellers to carry out strict examination, and the establishment of sales center in the main city, responsible for the establishment of outlets, management, evaluation and training of personnel. On the one hand, we can find the key point: the choice of channels is not the whole of channel strategy, nor is it the whole marketing strategy. Its source has returned to the tenet of marketing - all centered on customer needs. The reason why many argue, is that too many people will be focused on the contradiction between different channels for the choice, and forget the back of a market demand, it will be like the LCD TV, CRT TV and plasma TV in the same market open, is