花店管理（Flower shop management）.docVIP

花店管理（Flower shop management） Flower shop, as the name suggests, is a place for the dissemination of beauty, its products are flowers, and therefore flower is the soul of the flower shop. First of all, engaged in flower industry staff, must participate in professional flower school study, and strive to improve the floral standard, in order to high-quality customer service. I have a unique business philosophy, shop positioning, brand shop. Operating flower shop in line with the principle of sincerity oriented, service-oriented business principles, sincere service to consumers. Establish a sense of competition, market awareness, reputation, brand. Business flower shop to learn to be a man, life, life is the first, and engage in business activities, but also to pay attention to life. Note the shop location, from the shop location, name, Business Hours, trademark registration, shop CI system and organization (floral design department, business department, accounting department, the Department of transportation) should be conducive to establishing a brand shop, brand image, showing the florist. The importance of customer psychological analysis. Customers buy flowers on a flower shop, and Florist employees analyze customer psychology. From the age, clothing, transportation; the consumer mentality, face, anger habit. Consumers tend to be on the alert and distrust, and strive to eliminate them. At the same time to the analysis of the consumption characteristics and purposes, to observe the customer to spend money in this manner, and level of education, education level, lifestyle and consumer attitudes about the flowers, ask the use of style (or bouquet of flowers, like romantic bouquet, flowers, flower like solemn) floral creation, finally show an appropriate price. Pay attention to the characteristics, management and marketing. The flower shop should pay great attention to the characteristic management, unique store design and the family style layout in the shop (with the s