狼性,中国营销的时代性格（Wolf sex, the age character of Chinese marketing）.docVIP

下载本文档

3
0
约1.18万字
约 9页
2017-09-01 发布于河南
举报
版权申诉

狼性,中国营销的时代性格（Wolf sex, the age character of Chinese marketing）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

狼性,中国营销的时代性格（Wolf sex, the age character of Chinese marketing）

狼性,中国营销的时代性格（Wolf sex, the age character of Chinese marketing） Wolf sex, the age character of Chinese marketing Author: Liu Chunxiong category: marketing source: Sales and marketing time: 2011-3-9 16:20:05 There is no shortage of business legend, when there are battles with them. The price war, public relations war and channel war is already in the homely food business personnel, fight hand to hand with, and also spark a conflict accidentally blows a few normal. In 2010, GREE and America salesman fight lethal event in the terminal; Mengniu staff for Erie launched the PR, and orchestrated the San Yuan milk induced baby precocious event; many industries employ network Navy attack the opponent...... These acts, after the media have bad news, covered with marketing violence label. We see that as a result of the promotion of disputes occur even in the home appliance industry strike violently, is the norm. People are accustomed to Pinqiang card position, mutual tolerance also fell to the limit. Once a companys employees beat the opponents employees, the company head shot 1000 yuan for the batterer to reward. This episode led to media criticism, but won the teams cheers. After the above public events, some marketing people issued a feeling of helplessness: No violence, no marketing, dueling, and violence to decide each others share.! Every inch of the market landscape is full of blood and sweat! Even the industry leaders are desperate , what can be said about the small enterprises? Come on, sales are coming out! ...... In order to ensure the team with feelings, personality, non rational, dare to fight tough, dare to fight, many enterprises will China wolf as a team building cultural security. But we find: Chinese praised the wolf, while the dream to create a Tarawa, war must be able to win the wolf team, while is personally the wolf, the wolf misinterpreted abuse; In the non enemy, that is, friends of unilateralism, thinking of the breeding of hatred against competitors, d