swot分析案例（SWOT analysis case）.docVIP

swot分析案例（SWOT analysis case） Abstract: SWOT is the most commonly used and most effective analysis tool in strategic management. This paper will use the SWOT strategic analysis, system analysis China majoring in public administration development, formulated and applied to the development of Chinese majoring in public administration, to promote the development of Chinese public administration major. Key words: SWOT; public service management specialty; Strategic Countermeasures First, the overall framework of SWOT analysis SWOT consists of the first words of Strength, , Weakness, Opportunity and threat (Treat). The English letters S, W, O and T are made up of them. SWOT analysis was first proposed by Professor of management at the University of San Francisco in early 1980s. The so-called SWOT analysis, trend analysis, main internal advantage is closely related to the research object (Strength) and inferior (Weakness), (Opportunity), the opportunity and threat (Treat), listed by the investigation, and in accordance with the moment of battle array, then the use of system analysis, various factors match analysis, draw a series of conclusions from the conclusion, and usually with a certain decision. SWOT analysis in reality more objective analysis and research object, so as to find out in their favour and worthy of development and of their adverse factors and needs to be avoided, found the problem and find a solution, so as to make clear the direction of future development. This paper uses the method of SWOT to the Chinese in public administration professional situation makes a comprehensive and systematic research, accurate, in-depth analysis of major internal strengths in Public Administration (SW) Chinese and weaknesses and the external opportunities and threats (OT), and according to the results of the study, the corresponding development strategy the plans and countermeasures. Attached chart: public service management specialty of Chinese universities SWOT analysis i