对营销差异化的一点思考（Some thoughts on marketing differentiation）.docVIP

对营销差异化的一点思考（Some thoughts on marketing differentiation） All of the marketing managers are aware of the difference of the word alienation, this word should be one of the highest frequency words used in marketing management, each marketing management personnel are also very clear differences in the importance, but really think the difference, really can be the difference, only a few people. In many enterprises in the Chinese market, whether domestic or foreign enterprises, enterprises, marketing homogenization problems are very serious: in the same industry, products tend to homogenization, marketing homogenization tendency, cross industry, because of the marketing personnel flow and marketing experience exchange, marketing means the trend of homogenization, due to widespread homogenization, everyone is very easy to fall into the bloody red sea, marketing warfare (especially price war) played very hard, sales do not, the profits are very meager. Some people say that the blame on Chinese education, Chinese education is learning and imitation education, western education is innovative education, which is of course the theoretical problems of the deep, but the reality is true, Chinese always have very keen sense of the market value of things, learning and imitation is very fast, but when it comes to innovation and differentiation, I felt a bit embarrassed. For future generations, we can appeal to the reform of the education system, basic education from the start, but for those of us present day in direct competition with marketing managers, how to quickly improve the planning and implementation capacity difference is a very urgent very important thing. Differentiation is a required course for marketing managers The source of competitive advantage of Professor Potter summarized into three aspects: differentiation, centralization, low cost, and the difference is undoubtedly the most important source of competitive advantage, centralization and low cost also contributes to