导购员实战手册七大篇 第一篇（Shopping guide actual combat manual seven articles, the first article）.docVIP

导购员实战手册七大篇 第一篇（Shopping guide actual combat manual seven articles, the first article） I. the responsibilities and requirements of the Purchasing Guide Two, shopping guide supervisor is doing? Three, how to vivid the terminal image? Four, how to face customer objections? Five, how to promote customer turnover? Six, how to deal with different customers? Seven, how to deal with customer complaints? Author: Zhu Zhiming I. the responsibilities and requirements of the Purchasing Guide 1. Basic requirements Two. Responsibilities Three. Technical requirements Four, the end of life I. Basic requirements What is shopping guide? Establish correct attitude and view of employment The basic knowledge that a guide should master Daily process of Purchasing Guide What is shopping guide? Shopping guide --- ? direct: to guide the purchase, to promote product sales. Through the efforts of shopping guide, so that sales of products improved Extend meaning 1: consolidate product brand and establish enterprise image. Through the promoter efforts, product sales in the minds of consumers consolidate product brand and corporate image Extend meaning two: sell yourself To promote a product, sell yourself first. Only the consumer accepts the salesman to accept her product Set up correct attitude and view of employment The position of the shopping guide in the company ? representatives of enterprises - shopping guides face to face directly communicate with consumers, their every move, every word and deed, in the eyes of consumers, represents the service style of the enterprise ? information dissemination and communication - information about promotions such as consumption, introduction, sale, etc. ? consumer life consultants - should stand in the customers position and give them the most advice and advice on merchandise Bridge between shop and business and shopping malls good customer relationship is the premise to ensure sales work well Shopping guide should grasp the basic knowledge Understandi