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异业联合销售初探(Joint sale of different industries)
异业联合销售初探(Joint sale of different industries)
In recent years, the number and scale of cosmetics stores have been greatly developed, and the competition has become more intense than ever. In this case, how to win more customer support is a major problem for us to think about. For this reason, we should use our brains and try more sales methods to win customers and promote sales.
Our daily sales mainly include sales of stores (static) and activity promotions, but because consumers are familiar with them, the effects are often not ideal. That being the case, why dont we try to change our thinking point of view, instead of just waiting for customers to come home and go out and find a couple of cosmetics related businesses to sell together?.
To do a good job of joint sales, first of all to understand the joint industry of two key elements of sales: (1) find the right person; (2) find the right shop.
Find the right person. To cooperate, human factors are important. First of all, the owner of a joint store is best to be a customer in your store. You have a certain knowledge of the cosmetics you sell, and you are outgoing, stylish and like to socialize with people. In this way, she will recommend your cosmetics in the bottom of my heart. Through her and your word of mouth, to achieve interoperability between customers. Generally, the customer will be based on the owners trust, willing to accept such word-of-mouth recommendation, and then willing to try to accept the other side of the product.
Find the right store. The factors of the store are also important. The key to finding the right store is the control over the distance between the cosmetic shop and the joint store. The distance between the shop and the shop is as close as possible, preferably within 200 meters of the store.
At such distances, customers can flow easily, quickly, and too far away, and customers are reluctant to go.
Apart from the distance, the joint stores operating attributes are another key factor in
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