服装网店未来发展之路（The future development of clothing store）.doc

服装网店未来发展之路（The future development of clothing store） According to data released by the China Internet Network Information Center, in 2009, Chinas online shopping scale of 108 million people, an annual growth of 45.9%, online shopping utilization rate of 28.1%. In 2009, the total amount of online shopping consumption totaled 250 billion yuan, accounting for 2% of the total retail sales of social consumer goods. According to E-TailingTrends consulting telephone survey and online retail monitoring data, 2009 online clothing retail sales grew by 97%, the market size increased from 15 billion in 2007 to 64 billion in 2009, is expected to 2010 Online Retail apparel market will grow by 80% compared to 2009, the market scale reached 115 billion yuan. Clothing online shopping top selling, Chinese young people in the online shopping family. 2009 online clothing retail sales grew by 97%, the market size increased from 15 billion in 2007 to 64 billion in 2009, is expected to 2010 Online Retail apparel market will grow by 80% compared to 2009, the market scale reached 115 billion yuan. Data show: clothing and 3C digital shopping network has become the ten largest consumer force in the citys hottest two categories. Among them, womens clothing has become the most hot commodity. However, Chinas online shopping force in the ten cities in the amount of consumption, gender, the proportion of sources, men accounted for more than women. The former accounted for 53.5%, while the latter was 46.5%. The proportion of male consumer spending was 7 percentage points higher than female consumers, becoming the main force of online shopping crowd. The development of e-commerce has also brought about the rapid development of the logistics industry. According to statistics, in 2009, Chinese largest shopping site, daily transactions reached 6 million pens, 75% of which the commodity through physical delivery, driven by the e-commerce packages reached 1 billion. China E-Commerce Research Center expe