电子商务案例2（E-commerce case 2）.docVIP

电子商务案例2（E-commerce case 2） 11., is the sale of goods familiar to consumers, something that is not familiar with, or never seen before?. Customers do not understand the product, they are very difficult to make a decision whether to buy, because not familiar with the product, do not know how to operate, do not know at what level to determine his good and bad, so the sale of goods must be familiar with and understand the customers goods. 3. competitor analysis: at present relatively large domestic online shopping network with eBay, Taobao and Dangdang, 8848, from the experience and the status of these sites, although are not profitable, but the prospects are very attractive, which is C TO C model, B TO C, for example, is itself and your business contact manufacturers, manufacturers of the products, the benefits of doing so is a relatively high degree of integrity, to establish their own brands, and their products are books and DVDs, these products are more likely to be accepted by users, because they are relatively cheap and affordable, the only drawback is that the escort is not very timely, like when the pattern is frequently in the early stages of Chinese shopping online success, because China online shopping market is not very mature, and Dangdang but from goods and easier Buy goods, start their own market and establish their own brands, so as to carry out the extension of brand and business, and achieved good results. Another model is used by eBay and Taobao, they are dedicated to providing trading platform and services, not directly involved in the transaction, the advantage of this is that the human input is not much, does not need to consider the escort, easy, integrity defects are more difficult to control, they also have some common advantages: fame brand, has been basically set up, membership, influence, careful and comprehensive service, good faith, reputation is good, the turnover rate is relatively high, between 50% and 60%, by netizens recognized and ac