电子商务概论7分章节（Introduction to e-commerce, 7 chapters）.docVIP

电子商务概论7分章节（Introduction to e-commerce, 7 chapters） The first chapter is an overview of e-commerce Section 1 definition of e-commerce 1., it includes two aspects: electronic and business. E-commerce refers to the use of information network technology as a means of commodity exchange as the center of business activities, is the combination of modern electronic technology and business activities. E-commerce is the result of the combination of modern electronic technology and business activities. 2. international organizations interpretation of e-commerce. China World Trade Center United Development Organization (UNCTAD) definition: electronic commerce is included between enterprises in open networks, business transactions between enterprises and consumers, is the basic form of commodity economic era of information exchange. The working group on electronic commerce of the Global Information Infrastructure Committee explained: e-commerce is the use of electronic communication as a means of economic activity, in this way people can promote, purchase and settlement with the economic value of products and services. Definition of the World Trade Organization: production, distribution, marketing, sales and distribution of goods and services through electronic channels. Learning how to grasp e-commerce: to put e-commerce in the whole process of social reproduction; to investigate the electronic commerce on the basis of regularity; to combine e-commerce and e-commerce organically. Second, the main characteristics of e-commerce First, the characteristics of e-commerce determined by Internet and related technologies. The 1.TCP/IP protocol: packet switched communication way in the packet switching network, between two computers to exchange data is divided into data sets of the same size, each data set was put in a electronic envelope, namely packets. Order and receipt of each packet sent by the order are not necessarily the same, but the receiver will organize, in order to ensure